Have you ever REALLY listened to “Santa Baby?” If you haven’t, take a listen. The amount of stuff she asks for is absurd. Now granted in the spirit of catchy holiday music the song is supposed to have a Betty Boop-esque satirical charm, but it makes me think of the articles that come out every year detailing an approximate cost of the 12 Days of Christmas in modern times.
And that, of course, led me to be concerned about the budgets of my Small Staff Association leader readers. All of your members have a “Santa Baby” list, just jam packed with hugely expensive desires of your association that are just funny in their grandness.
But wait! There’s good news!
While those are your members’ wildest dreams, they are not your members’ EXPECTATIONS.
But as a bonus holiday surprise, you can work on some of those big wishes for 2014.
Santa Baby wish: More hours in the day
The real problem: Like you, your members just run out of time for all of the important things in their life including your association, their jobs, and their families.
How you can help: Making your events constructive, well timed, and convenient.
Santa Baby wish: More money
The real problem: Well that one is pretty simply stated. And again, you may have this problem too.
How you can help: Offer discounts when possible. Make your events affordable but more importantly WORTH IT. Definitely prove value of your association membership and events every chance you get.
Santa Baby wish: Better job, or more job satisfaction
The real problem: It might come back to money, but more likely it has to do with recognition and praise. Everyone, regardless of who they are or where they work, wants to look forward to their job.
How you can help: Besides the obvious professional development, you can go the extra mile with recognition. When someone takes on a volunteer role or is just a good member, make sure it’s known!
Santa baby wish: Better health
The real problem: Health is always on everyone’s mind these days, especially with the Affordable Care Act taking off in 2014.
How you can help: Have you considered holding a workshop or having a speaker come in to explain the ACA and how it will impact your members? If you want to avoid that topic completely (which is understandable, it’s very politically loaded) then focus on wellness! How about a fitness challenge or nutritional advice?
Really, these aren’t huge wishes from your members, but they may seem insurmountable if you try to take them all on. Even though you may not be able to wave your magic association wand and fix everything, even asking can go a long way. Ask your members what they really want for the holidays! You may be surprised at how much you can help with.
Is membership sanity on your Santa Baby list? How about shopping for an AMS?