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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Gems from LinkedIn Groups

Posted by Sarah Hill

I check LinkedIn every day, and that's rarely a waste of time. At least one of the 500+ people in my network posts something useful, funny, or interesting. Not to mention all the great association-related groups I'm lucky enough to be a part of!

Here is some of the best content I've found from those groups this week. 

Friday Top Five: Gems from LinkedIn

From the Association Executives of North Carolina (AENC) Group

Six Steps for Stability in Board Succession by Annette Medlin

"Review Requirements for Each Position. Take a look at existing job descriptions. If they don’t exist, write them. Put together an organization chart showing the chain of command. As you review existing protocol, revise and restructure as necessary."


From the Georgia Society for Association Executives (GSAE) Group

Three Tools to Promote Not-For-Profit Organizations with Form 990 by Save Sietsma

"In today’s competitive environment, it is important to maximize the utility of all available tools – including the Form 990 tax return.  Remember, Form 990 is a public document that will be viewed by existing and potential donors, as well as the general public. CRI’s nonprofit CPAs can help your organization file a comprehensive Form 990 that builds support for your fund raising efforts."

 

From the "Marketing an Association" Group

Sir Alex Ferguston Reveals Eight Secrets of Success in Managing Teams by Anita E.

 "When you give young people a chance, you not only create a longer life span for the team, you also create loyalty. They will always remember that you were the manager who gave them their first opportunity."


From the Member Engagement- For Online Community and Membership Professionals Group

Member Relationships by Meagan Rockett

There's nothing to quote here because it's an infographic of a summer survey of Canadian Association Executives. It's great! Check it out

 

From the YAP (Young Association Professionals) Group

9 Disruptive Ideas for Associations to Watch by Ernie Smith

"The ahead-of the-curve disruptions on this list aren’t all technology-related, but they all challenge expectations—they swim upstream, zagging when everyone else is zigging. They don’t represent the status quo at the moment—but there’s a good chance that, given a little time, the status quo could catch up to get here. They may not make sense for you right now, but they make sense for somebody now, and they could for you later."

 

Need some help getting started with LinkedIn or other social media?

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Topics: association management, social media for associations

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