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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Association Leaders’ Holiday Wish: Member Engagement

Posted by Sarah Hill

I’ll bet if we ask any staffer or big volunteer in any association across the country what’s on their holiday wish list, “More Member Engagement!” would be near the top of not #1.  

It makes sense! Engagement is really at the core of most associations’ goals. After all whether the goal is major social and political change or simply a group of people with similar interests, it all starts with members who show up, participate, and return.

Engagement is also at the heart of renewed dues, word-of-mouth growth, and new ideas. It’s also where new leaders emerge who can tap into the ever-growing, younger market segment and bring your association into the future.

Association Leaders’ Holiday Wish: Member Engagement

We wrote a guide to make member engagement seem like a piece of cake! Well, at the very least it’ll give you some clear goals and ideas for tackling the sometimes-tough task in 2014! 

For example:

-The differences between one-on-one, smaller group interactions, meetings, and huge groups (besides the obvious) and how to handle each.

-The best way to pump up your online engagement

-Other ways of engaging that you might not have thought of

-Why some seemingly “passé” methods of engagement are still tried and true!


Download our guide here. Happy Networking!

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Topics: association management, association leadership, small staff association, member engagement, membership management

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