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From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks.

So what marketing trends should association professionals be mindful of?

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4 Reasons Your Spreadsheet Isn’t Cutting It Anymore

Posted by Sarah Hill

Remember the good old days when you simply clicked on a spreadsheet, opened it up, found the contact you needed, and emailed them?

Chances are those days are over. If they’re not already, they will be soon.

That’s great news, though! Your membership has grown to the point that you need more complicated organization. 

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For example:

  • Instead of just a list of members, you need to keep up with interested potential members, donors, college members, and alumni. And that’s just the average association! Yours might have many more subsets needed in your organization!
  • It’s getting cumbersome to send out dues reminder E-mails, or even keep track of when dues are due for renewal for each member. Just thinking about streamlining that process gives you a headache.
  • You want to share the love. As nice as it is to have the ability to contact all of your members, one real value to their membership is being able to connect with one another. If you’re holding the spreadsheet and they forget business cards that might be difficult.
  • Finally, you need to connect everything. Your membership, your dues collection, your website, your event planning, and your online collaboration efforts. Imagine all the headaches that would save.

But, as always, there’s a lot more to it. Check out our free guide to taking away the pain of membership spreadsheets. It’s chock full of things to consider when deciding whether to upgrade your membership organization. 

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Topics: membership management, association software

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