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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: News You Can Use

Posted by Sarah Hill

Every week we comb the internet to find the best links to share with you! Here's what we came up with this week for your reading and enrichment!

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Millennial Members- We’ll Come To You By David Coletto

“From our 2012 study we know that the Millennial generation is interested in opportunities for education and networking. Most notably they are seeking opportunities for mentorship at a much higher rate than older generations. Understand your target and understand what they’re looking for from your association. When you understand what the target group is looking for, then you can better communicate the benefits your association provides them”


Should You Judge A Job Applicant By a Personality Test?  By Katie Bascuas

“…while MBTI results can be helpful in understanding how certain work environments might match an individual’s personality preferences, the results do not indicate how successful someone will be in a particular career.”


How to Create Margin in Your Overly Busy Life by Michael Hyatt

“…if you’ve survived thus far, you’re probably great at multi-tasking, prioritizing, and working under tight deadlines. You’re adding value, and that’s why you still have a job. The downside is you’re not sure when your company will resume hiring and give you some relief.

What to do? Just say “no.” At least to some things. If you don’t establish boundaries, you will eventually burn out or go through a meltdown—and then you won’t be of much use to anyone.”


How to Succeed Online (Even if You Aren’t a Rock Star) by Sonia Simone

“As the end of the year is coming up, remember to celebrate all the amazing things you’ve done. Your audience, your content, your skill set, your passions, your partnerships, all of it. Take a look back at where you were at the beginning of the year, and notice all of the cool stuff you did over the past 12 months.

And celebrate that. Even if you’re not a rock star.”


2013 Membership Marketing Observations by Tony Rossell

“Over the past year, I have spoken with more senior association staff members that are either out of work or looking for new career opportunities. Perhaps it is because of the tight budgets noted earlier or because they were remaining in a position until the economy began to improve. Whatever the reason, there are some very talented association staff that are looking to move into new positions.”

Thinking of starting a blog of your very own? We can help with our free social media ebook written especially for Small Staff Associations!

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