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From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks.

So what marketing trends should association professionals be mindful of?

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Resolution Roundup: Big Goals vs. Smaller Ones

Posted by Sarah Hill

If you’re a faithful MC Talks reader, you know yesterday I posted a list of 10 New Year’s resolutions and how to stick to them. 

Today I am revealing myself as a reformed resolution maker and instead focus on smaller goals at any time of year.

So why the switch?

Resolution Roundup: Big Goals vs. Smaller ones

Before I get into that, let me emphasize that I still think New Year’s resolutions are a great idea! Planning, choosing, and committing to a goal is a great idea no matter what time of year. It’s often our ambition that leads to success both personally and for our associations, so this is NOT an all-call for everyone to stop making resolutions. 

But I decided to stop making big annual goals. Here’s why you might decide resolutions aren’t for you as well.

1)   You’re a mini-goal setter. Randomly on the drive to work or back home you think, “I am going to read more” or “I am going to be more positive.” If you recognize similar behavior in your personality, there might not be a real need to set big resolutions. You’re growing and improving all the time anyway!

2)   You already have enough on your plate, either with mini goals or just life. Some years just the requirement of living takes up all of your bandwidth. Family, work, and rest are things you must do, and periodically one or all three just get more important. If that’s you in 2014, that’s ok! Take care of your family and yourself first.

3)   Finally New Year’s resolutions put a weird time line on things. Maybe you don’t want to be the 700th person at your local gym. More importantly, maybe you don’t want to be the 100thperson to hand your members a list of things they need to start doing this year. Remember they’re already getting big New Year’s goals from their spouses and jobs.

Like I said, it’s almost always a good idea to set goals. Whether you set them at the New Year or all year round, the first step is always asking yourself what you need, what will make you happy, and what you’re capable of!

Happy New Year from your friends at MemberClicks!

Topics: association management, association leadership, Small Staff Chatter

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