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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: January 3, 2014

Posted by Sarah Hill

Here’s the best of the web that we found this week!

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How One CEO Sees Social by Maddie Grant

This article includes a great slide presentation from John Mancini, CEO of the Association for Information and Image Management about how he deals with the information age and technology strategy.


Big Data and Leadership and Management by Jamie Notter

“There is an article in the December 2013 issue of the Atlantic titled, “They’re Watching You at Work.” It’s not so much about privacy or spying, as it is about big data, and how that can be applied, not to sales and marketing, but to the work of leadership and management. More accurately, the author investigated “people analytics,” or “the application of predictive analytics to people’s careers,” and he admits (as the title suggests) that the whole thing is a bit…creepy.”


Other Things for Association Executives to UNLearn in 2014 by Shelly Alcorn

“Associations Are Here for Members - Actually, no.  You are really here for your professions and industries writ large.  You should be devoting the bulk of your resources to develop new programs for members you don't have yet.  Let me explain - if all you do is program to the wants and needs of your current constituency, you leave NO room to innovate around your industry or profession.”


Invest In Yourself and Trade Associations by Patrick Hull 

“When I’ve considered involvement in a trade association in the past, I looked at it as an investment in myself. Benjamin Franklin once stated that an investment in knowledge pays the best interest. I couldn’t agree more and would recommend entrepreneurs take this advice. Think of a professional association membership as an investment in knowledge and your career.”


Nonprofits Need to Integrate Learning into their Work in 2014 by Beth Kanter

“There are many half-day face-to-face workshops, conferences, or shorter webinars.   These learning opportunities are primarily content-driven, providing information, examples, cheat sheets, tips, and resources to help an organization or an individual get ready to use a skill.   The real learning comes in when they apply what they learned – if at all – after the webinar or workshop is over.”


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