On January 2nd , I attempted to go to the gym. There was not a single parking space to be found, and when I finally parked at the pizza place next door and trekked over there wasn’t a treadmill, stair master, or elliptical open. It was insanity.
The next week, the Polar Vortex hit.
While a few still bundled up and hit the gym, there were parking spaces aplenty, open ellipticals, and no lines at the water fountains. A sad reality hit me about New Year’s Resolutions that I always knew… even right out of the gate, it’s easy to be led astray.
A common New Year’s Resolution (along with “lose weight” and “get out of debt” of course) is always focus on professional growth. That’s great news for associations, because they may suddenly have an uptick in organic interest, new members, and the first few events of the New Year are probably sell outs.
But whether it’s sub-zero temperatures or just time, unfortunately that interest can wane eventually.
So how can you keep your members engaged so that even after the sheen of a New Year’s Resolution wears off, they still want to remain active with your association?
That’s too much information to put in a blog! We wrote a whole guide. Download it for free here.