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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five- January 10, 2014

Posted by Sarah Hill

Here's what we found to be the best association stuff on the internet from this week!

Happy reading!

funny cat using laptop computer resized 600

Weather by David M. Patt

"Blizzards and sub-zero temperatures prompted a lot of conversation on ASAE Collaborate about weather emergencies. When formulating a policy for such situations, consider the following:
1. What was routine where you worked in the past, may not be routine where you are working now. Adopt a policy that works for your current location..."


How to Use Shatterpoints as Early Conference Warning Signs by Jeff Hurt

"A shatterpoint is like a fault line, crack or an area of weakness in a path of action.

All conferences have areas of weakness and vulnerability. The challenge is identifying the symptoms of these shatterpoints early on and making plans to improve them. We need to get better at looking at our processes, frameworks and data to identify shatterpoints so we can neutralize them. Or we face cataclysmic results!"


Is Your Association's Website Any Better Than HealthCare.gov? By Maggie McGary

"As the months since the launch have rolled by and the Post and everyone else out there have continued to chronicle the failings of HealthCare.gov on a daily–if not hourly–basis, I can’t help but wonder whether all this outrage because a website doesn’t work right is causing any revelations for association execs about their own websites. Namely–an organization’s website REALLY MATTERS to people."

Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond by Vladimir Gendelman 

"As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology."

Understand Sponsorship by Seth Godin

"As the number of media options continue to explode (blogs, books, conferences, tattoos, speaking engagements, film festivals, stadiums, entire websites...) it's worth thinking a little bit about why organizations buy sponsorships.

1. It might be a substitute for advertising. How many people see it? How much does it cost per person? (this is the cpm, but instead of cost per thousand page views or magazine readers, it's cost per thousand impressions, which come in a myriad of ways). I think this is the film festival/book fair model. It's a reasonable way to reach a hard to reach, high value group."


What great blogs and articles have you read recently that are worth sharing? Leave us a comment or tweet at us: @MemberClicks.

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