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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: January 17, 2014

Posted by Sarah Hill

Here's some blogs and articles we just loved from this week. We hope you love them too!

Friday Top Five: January 17, 2014

How Does Your Donation Page Stack Up? By Caryn Stein

“…Consider these three basic requirements any online donation experience should satisfy: 1) it should make giving easy. 2) It should keep donors in the moment of giving. 3) It should help start your donor’s relationship with you off right.”


Could Old School Exhibitors Damage Your Expo Brand? By Donna Kastner

“Some expo floors are run like well-oiled machines, where every element is inspected and perfected to ensure high satisfaction for both attendees and exhibitors.

Others copy last year’s playbook, rinse and repeat. Often they look like flea markets where the same vendors show up and run the same tired plays.

Let’s face it – booth sales generate revenues. For some shows, expo revenues subsidize attendee registration fees. In today’s economy, turning down exhibitors sounds crazy, but does our grand scale acceptance of all exhibitors come at a cost?”


The Price of Honesty by KiKi L’Italien

“Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. 

… What truth are you not telling? Do you think honesty really is the best policy or are there reasons to "keep your cards close to your chest?"


Another Fake Battle: The Open Office Debate by Jamie Notter 

“Honestly, I don’t think the open office debate is as simple as either side makes it out to be. Collaboration and cross-silo communication I think is critical in organizations, and individual offices and cubes can get in the way there. I think that generational point made in the first article is interesting, and they may be on to something. On the other hand, as human beings we need quiet, and we need privacy.”


You’re an Association- So Scale it Down a Bit by Shelly Alcorn

Society to Association Professional:  "What do you want to do kid, tell me your dreams....!"

Association Professional - "I want to revolutionize an industry or profession and discover things that have never been discovered!"

Society - "Look, you're an association professional - so scale it down a bit."

Association Professional - "All right, well I want to find a ton of members and help them build the best experience possible for themselves, like nobody has ever done before!"

Society - "Look, you're an association professional - so scale it down a bit." 

Association Professional - "All right, well I want to spend my life traveling to meetings, listening to people squabble and trying to get something done before I go back to my room and sob over the mini-bar."

Society - "What have you been smoking?"


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Topics: association leadership

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