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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: January 24, 2014

Posted by Sarah Hill

Here's the best of the association internet this week! Hope you enjoy these useful blogs and put them to good use in your association daily life in the chilly week ahead. 

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Keep Your Acronym to Yourself by David M. Patt

"It does nothing to increase name recognition. In fact, it does the opposite, identifying you as a representative of an obscure, unknown, and perhaps unworthy organization."


Flexible Space: The Secret To Designing Powerful Training by Beth Kanter

"I strongly believe that a course, workshop, panel, master class, and even a keynote that is interactive is more engaging, people pay attention, they make connections to what they already know and are far more likely to apply it.    Certain room set ups encourage interaction between the participants and the workshop leader, others do not."


Delivery or Discovery? The Dueling Conference Competitors by Jeff Hurt

"...when delivery of information and knowledge is the key, we believe that conference education can be improved by removing speakers who have poor presentation skills, personalizing topics based on crowdsourcing technology tools and using technology to deliver a more media-rich experience.

Then conference organizers say “We’ve revolutionized our education.”

It’s still old thinking about education just in new wrappers. Sure it may appear jazzier but it’s just old, outdated, stale wine in new wine skins."


The Missing Piece in Building Competitive Programs or Organizations by Anna Caraveli

"Have you ever thought of how you come up with a new plan, strategy or idea? What are your reference points—the building blocks of options and design elements you pick from?  It occurred to me that most of us think in terms of a two-dimensional design: concepts, program or business model schemes; market positioning, structures or guiding principles.  How often do we factor in new, intangible sources for establishing competitive advantage, like speed?"


Is Your Association Staff Really Passionate About Your Members? 10 Ways to Show You Care. by Kelly Sutter

"We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year."


Need to get more out of the online world?

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