Conference calls are definitely a norm in the association world, so when Seth Godin posted on his blog about them, I knew it would be a relevant link to share. Read his whole blog here!
I love Seth’s #1 principle about conference calls: when in doubt, don’t have one.
That’s tough. When you’re a small staff association with only a handful of people in the office, many who travel, sometimes with a national office in another state (or another country) and often with busy board members or executives who already have packed schedules. Sometimes a conference call is literally your only option besides the passive email chains.
Seth’s third principle was another good one: “10 minutes is the maximum length of a conference call. In, out, over.” Let’s mull this one over for a moment. Can you imagine a meeting of any kind over in 10 minutes? “How is that possible,” you may be asking yourself. “I have so many things to discuss!” You definitely do, but there are other ways to communicate besides conference calls. Here are some good alternatives:
1) Discussions groups over social media or your AMS
2) On camera web chats
3) Individual conversations
4) Shorter in person meetings, perhaps over lunch or during a convenient time
5) Skip it altogether
Or perhaps there’s a better way to disseminate information in general. If your members, partners, and board know that there is a central location where they can view notes and updates about relevant issues and serve as an online touch point that they can get to at their convenience, perhaps they can utilize that instead of endless conference calls.
You know what can help you with that? An AMS. Want more details on how to know when it’s time to start looking for an AMS? Read our free guide to knowing when your spreadsheet just isn’t doing the job anymore.
And watch this! It’s hilarious.