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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Three Questions to Ask Yourself Before Presenting to your Association

Posted by Sarah Hill

Association leaders face a persistant challenge: sometimes having to present boring information in an interesting way. Naturally, the first thought is, "Visuals! If I have really fantastic PowerPoint slides, my members won't be able to tear their eyes away from my presentation!

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Yes, good slides make a big difference. But it won't transform subject matter that your members aren't interested in. Before you get ready to give that presentation, be sure you really need to. Consider the following things:

1) Is this the right audience for this message? Will these people benefit from hearing it? If not, perhaps the information is better presented to a different group (smaller, perhaps), or made available in a more centralized location where your members can access it at their leisure. 

2) Is a presentation really the right format for this message? Are your PowerPoint slides nothing but lists of data? Perhaps this information would better be sent out in text format or, again, put on your AMS for open access. 

3) Is there a better use for this meeting time? Of course your information and message is important, but if your members were running this meeting what would they choose to talk about?

Sometimes, long boring presentations are literally a necessary evil. I can recall the annual mandatory sorority meeting where bylaws about conduct and risk management were read word-for-word. We members just strapped in for a boring meeting. If you do have to hold an event with an (unfortunately) boring meeting as a part of it, make sure it's a great event on the whole! 

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Topics: association management, event planning, member engagement, Small Staff Chatter

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