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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: January 31, 2014

Posted by Sarah Hill

Winter weather may have shut down part of the country this week, but the world of online association articles persevered. Check out these helpful blogs posted in the last few days!

 

January 31, 2014

 

How to be a Bodacious, Wicked, Totally Tubular, Technical Presenter by Jeff Hurt 

“Trade organizations depend upon accuracy, efficiency, quality and safety for success.

Technical presentations often have to be done. The key to attendee attitude, behavior and skill change is that these highly complex presentations should be focused on the attendee’s learning. Not the presenter’s speech.

As a technical presenter, your job can be challenging. You want to present the critical technical content. You also have to understand the attendees’ biology of the brain for real change to occur.”

 

Do You Know Your Members’ Engagement Potential? By Joe Rominecki

“Knowing that engagement leads to retention, we exert a great amount of energy into getting members more engaged so they become more likely to renew. This works to get some members more involved, but others remain frustratingly aloof. Yet, we see some of those members continue to renew anyway, little engaged as they are. (“Mailbox members,” as they’re called.) Why? Well, because it’s not engagement that leads to renewal; it’s satisfaction.”

 

Mobile Apps are a Waste of Time for Associations by Lindy Dreyer

“…this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 29, 2014 - and see if things have changed.  Rather than edit any of this post, I'll hand it over to you.  What do you think?  Was Lindy right, 4 years ago?  The floor is yours.”

 

Multi Marketing: Are You Using #Hashtags Correctly? By Nathan Allen

“Don’t hashtag everything. #That’s #Really #Annoying #And #Hard #To #Read. Every word that you hashtag, you are calling important. By over using them, you’re devaluing what you have to say and not giving customers a clear idea of what you’re trying to get across to them.”

 

In-person Events are not a Thing of the Past. They Just Need Better Attendee Marketing! By Scott Oser

“I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and seminars.  While this may be true in some cases it is definitely not true at every organization.  I firmly believe that with the right programming and smart marketing face-to-face events can be as effective as ever.  This article is going to give you some tips to greatly increase your chances of having an incredibly successful meeting in the near future.”

 

After you’ve read Scott’s article, perhaps you could use a little more help with event planning? Download our handy (and free!) checklist to make planning your next event simple!

Download our Event Checklist!

Topics: association leadership, event planning, member engagement

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