This morning we started off the week checking out a pretty impressive infographic posted by our pals at Greenfield Services. Check out the full inforgraphic here!
The infographic breaks down a research survey conducted last spring/summer on member engagement practices of Canadian Associations. We can’t imagine it’s that much different for U.S. Associations. Let’s break down the big findings!
1) 5-9 Hours: The number of hours per week devoted to social media
That averages out to a minimum of an hour a day. Sounds about right! Association leaders have their hands full and that might very well be all they can manage. Many associations may find that’s more than enough, especially with the capability to schedule posts throughout the day and with a regular blogging schedule that’s perhaps weekly or biweekly.
2) Top platforms in order from most popular: LinkedIn Members Only Groups, LinkedIn Public Groups, Twitter, Facebook, and the Association’s individual blogs.
Greenfield points out that the apparent rise of the association blog is an encouraging sign. I’m going to go one step further and emphasize the usefulness of LinkedIn groups for engaging both members and non-members. LinkedIn is one of the few social media platforms where things rarely get too silly or out of hand. Plus when used correctly, the groups are a great place for engagement.
3) The #1 objective for social media use is to build general and public awareness about the association.
That’s an interesting finding! It points to the fact that many associations may find social media more useful in reaching potential members or the public than engaging among sitting members.
4) Success rates are growing
Check out the full infographic for the full comparison, but it seems that Canadian Associations pros are finding their 5-9 hours a week on social media worthwhile.
What a cool infographic! We can add to the informational graphics party with our own on recommended social media platforms.
And we also have a free social media ebook if you still are a little fuzzy about the whole world of social media.