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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Three Things that Make Expensive Conferences Worth It

Posted by Sarah Hill

Conferences aren’t getting any cheaper. Between registration, airfare, accommodations, additional learning labs or exhibition fees, and per diem for food and other expenses, you could spend a couple grand without even trying. Yet we keep attending conferences and trade shows. What makes those steep fees worth it?

Three Great Reasons Expenses Conferences are Worth It

1)   New, Cool Stuff

The coolest products and best tech solutions are often revealed at conferences. Think about it; it’s the perfect time! Lots of attention and the presence of industry leaders is the optimal time to reveal cool stuff. Often there is also introductory pricing or specific show offers.

 

2)   Unparalleled networking

You meet cool people at large gatherings. Sometimes they’re colleagues whom you can bounce ideas off of, sometimes they’re mentors, and sometimes they’re future leaders. Either way, often the networking and expanding of your professional circle is worth it!

 

3)   Great ideas to bring home

This is going to likely be through programming and interacting with pros. Every time I attend conferences I come home with lists of ideas! Some are fully formed and some are half-thoughts and they’re not all winners, but there’s always a ton of thinking and planning to do when I get back. Sometimes they turn into game changers!

 

Sometimes after you look at the budget and weigh the pros and cons you have to decide that it’s just not for you this year. Bummer, but that’s ok. There are still ways you can join the conversation! Social media is a great way to observe what’s going on without actually being there. Research and find hash tags and follow on Twitter, or connect with speakers you’re interested in on LinkedIn or through mutual friends and colleagues and see if they would be interested in talking about their presentation sometime or sharing their slide deck. It never hurts to ask!

Are you planning your own event? Download our free event planning guide to make your event unmissable!

Download our Event  Planning Guide for  Small Staff Associations

Topics: association management, association leadership, event planning, ASAE, Small Staff Chatter

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