Some associations are already seeing the impact of the Baby Boomer generation reaching retirement age. Membership cancellations, smaller event attendance, and a shift in program demands are just a few of the things that are going to start (and have already started) happening in the next few years. Here are some things you should consider when making some decisions about the future of your membership!
If you really want to focus on keeping the retiring Boomer generation in addition to growing the younger membership, try offering a discounted dues rate. Through your AMS you may decide to change or limit access to various events or information based on membership type, but often retirees have a strict budget and a cheaper dues rate could help a lot.
Small Interest Group
Events and programs that interest retiring members may be completely different than what’s going to attract younger members. Perhaps a special interest group or committee is in line for retiring members. While you’re at it, see if emerging professionals want to form a separate group as well!
Change the mediums
Someone leaving the professional realm will likely not be sitting down and checking email every day. How do you know your communications are being received? Or perhaps there’s more time for social media now, so this is a good opportunity to ramp up your efforts online. Maybe ditch computers entirely and finally go for a quarterly magazine. Ask your members! Remember this is all about them.
Encourage new leadership
Finally your past Presidents and leaders have been great but times are a’changin’ and it’s time to make way for new leaders. Listen to emerging professionals. Ask questions and engage them in conversations. Chances are the future leaders will rise to the surface and you’ll be ready to go!
Adding different tiers of membership can be tricky, but your AMS can help sort that all out. Wait… AMS? Not sure about this whole technology thing? Let us help clear that up.