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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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What To Do When You’re Unintentionally Incommunicado

Posted by Sarah Hill

The Southeastern US is getting pummeled by a comparatively moderate amount of winter weather, but for us here in Atlanta it’s a pretty big deal. Atlanta’s average snowfall is typically around the 0” range, so when weather like this hits it shuts down the roads, stores, and restaurants. State and government offices are closed and most businesses either allow work from home days, days off, or find local accommodations for essential employees to keep them off the road. 

So far, it doesn’t sound so bad. The bigger problem we’re having here in Atlanta, though, is people losing power. In this digital age, being without power basically renders you completely out of touch; at least until your cell phone battery dies.  

What to do when you’re unintentionally incommunicado

“Well that’s just unacceptable,” you may be telling yourself. “I have members in other parts of the country! I have people to talk to! Events to arrange! People are depending on me!” So what do you do if you’re incommunicado? Well, there are several options. 

1) If you know losing power is a real possibility, warn your contacts ahead of time. For calls you have scheduled, let them know that you have every intention of connecting as scheduled, but if you lose power you have no way of notifying them. They might decide it’s best to reschedule anyway. 

2) Get as much done as you can while things are operational

3) If the power/internet/phone service does go out, there’s not a whole lot else you can do. Save your phone battery for emergency and family calls, and pick up a good book. Sometimes it’s okay to wait it out!

As annoying as it can be to have to put off or postpone work due to weather situations, it’s also totally understandable and completely acceptable. Use the “unplugged” time to do some creative brainstorming or simply take the day off and rest! Treat this inconvenience as a blessing in disguise. 

 

Need something to read? Download our guide to member engagement and get some increased interaction after the thaw!

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Topics: association management, association leadership, small staff association, member engagement, Small Staff Chatter

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