Association professionals are often so busy planning events and putting together learning programs that they sometimes forget the purpose behind all of those great programs and events: their members.
If you’re nodding sadly that this is you, don’t feel bad. You’re not alone. Spend a few minutes answering these questions about your members and you’ll be back on track!
1) Who are your members?
If you had to describe your average member to someone, what would you say? Age? Gender? Family situation? Geographical region? All of these factors come into how your association can best serve your members.
2) What matters to your members?
This isn’t just about their jobs or your association, either. It’s about their lives. Are they mostly single with a thriving social life, or are they generally married with kids? What is the most important thing to them? That’s important to know, as well as where your association ranks in there. Remember that it might be your career, but it’s their extracurricular.
3) What do your members enjoy?
Separate from priorities are what your members do in their valuable down time for fun. When you answered the last question as to where your association ranks in order of the importance in their lives, it may have been pretty low. That’s ok! Where you can get in, though, is on their list of things they enjoy.
4) What do your members say about you?
Don’t send a survey; don’t conduct a poll, just think for a second. Based on the feedback you have heard, how would your members grade your association? Consider things like events, learning programs, technology, leadership, accessibility, and value.
Now stop. Go through that exercise, and go about your day. Has your thinking changed, even in the slightest? It’s always important to keep your members in mind. Remember they are the past, present, and future of your association!
For more tips on how to engage with your members, download our free guide to member engagement today!