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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Boosting Efficiency at Your Small-Staff Association: 3 Tips

Posted by Callie Walker

Boosting Workplace Efficiency.jpg

If you work at a small-staff association, you understand how difficult it can be to get even the smallest tasks completed. Nothing’s easy, roadblocks are prevalent, and you’re pressed for time practically 24/7.

The simple solution here would be to hire more staff, but we understand, that’s not always feasible. So to help you out, we’ve put together three tips for boosting efficiency at your small-staff association:

1. Embrace people’s strengths

Even if you have a small team, you likely have a good team, and it’s important that you’re putting everyone’s strengths to use. Now when you hired people, you may have hired them for a particular set of tasks/job functions. But let’s say you hired someone to handle administrative tasks, and later realized they were actually a really good writer. Why not put that person in charge of your association’s newsletter? Or your email marketing? They could perhaps get those tasks done quicker (and maybe even at a higher level) than someone who’s not a natural-born writer.

Now the point here isn’t to switch up everybody’s job roles. Rather, it’s to say you can make changes if and when they make sense - and benefit the whole team. Use the resources you have readily available.

2. Prioritize often

As a small-staff association professional, you already have a ton on your plate. But as you know, things ALWAYS pop up. So then it becomes a battle of trying to balance them all - and that rarely works (at least not very well).

Has this ever happened to you: You come into work and create a to-do list for the day. But then, as the day goes on, your to-do list gets longer and longer (and longer and longer). And at some point, you just freeze. You try to do a little bit of this and that and this and that - but really, nothing’s getting done and your efficiency level is lower than low.

If so, you’re certainly not alone. But that’s where prioritization comes into play. In order to remain efficient, ESPECIALLY if you’re a small staff, it’s crucial to prioritize your tasks. And not just at the beginning of the day, but throughout the day. As things pop up, rank them by importance. If they’re not in your top three tasks, put them aside - and be comfortable putting them aside. You’re only one person and you can only do so much. And the more you try to focus your energy on a multitude of tasks, the less efficient you and your team will ultimately be.

3. Utilize technology

Now you may not be able to hire new staff, but you could potentially purchase new software, and if that’s the case, that’s an efficiency game-changer. Did you know there are platforms out there, such as association management software, that can help you do everything needed to manage your association? Dues renewals, email marketing, event registration, payment processing - the whole nine yards. Imagine how much more time YOU would have if you didn’t have to worry about sorting through your database and manually updating member statuses and information. You could focus more on strategy and adding value to your members - wouldn’t that be nice?!

Want to see how else an AMS can streamline processes and make your life (and your members’ lives) easier? Check out our free guide, What Is an AMS, below!

What is an AMS?

Topics: association management, association leadership, small staff association, membership management, Small Staff Chatter

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