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7 Elements Your Member Landing Page NEEDS

7 Elements Your Member Landing Page NEEDS

When a member logs into your website, what do they see? Do you know off the top of your head?

While this page may not seem like a big deal to you (it’s your benefits that matter, right?), it’s actually a HUGE deal for your members - because this is how they access all of those benefits. So if your member landing page isn’t inviting and intuitive, engagement is likely to go down.

That said, what elements does your member landing page need?

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Doin’ Detroit, ASAE Style

Posted by Callie Walker

Doin_Detroit_ASAE_Style

In case you haven’t heard, ASAE’s Annual Meeting & Exposition is being held in Detroit this year (Go Tigers!). That’s right, come August, we’ll be making our way to the Motor City – And We. Can't. Wait.

If you’ll be in town for the big event, we highly recommend visiting the following local attractions:

1. The Henry Ford Museum

Whether you’re a Detroit newbie or a returning visitor, the Henry Ford Museum is an absolute MUST-SEE. The museum is home to several iconic artifacts, including the Rosa Parks bus, John F. Kennedy’s presidential limousine, Abraham Lincoln’s chair, the mighty Alleghany locomotive, and even the Oscar Meyer Weinermobile. ASAE Annual’s Opening Night Celebration will be held at the Henry Ford Museum this year, so this one should definitely be on your list. 

2. The Motown Historical Museum

Detroit has quite the musical legacy. It’s the hometown of Aretha Franklin, Diana Ross, and even Madonna (can you say impressive?). The Motown Historical Museum is where Berry Gordy Jr. built Motown’s powerful roster, which at its peak included Diana Ross and the Supremes, Stevie Wonder, Marvin Gaye, and the Jackson 5. It’s also the home of world-famous Studio A, Motown’s first recording studio. If you’re a music lover, this spot’s definitely for you.  

3. Belle Isle

Belle Isle lies in the Detroit River between the U.S. and Canada. In the summer, it houses a great view of downtown Detroit and Windsor, Ontario. You can get there by crossing the MacArthur Bridge, which is about 3 miles east of Detroit's downtown.

Fun fact: Detroit bought the island in the late 1800s and commissioned Frederick Law Olmsted, a chief architect of New York City's Central Park, to oversee the island’s landscaping.

4. The Detroit International RiverWalk

The Detroit International RiverWalk is Detroit’s riverfront that spans miles along the Detroit River. Here you’ll find walking paths, parks, cafes, and even a carousel! With views of Windsor, Ontario, and the Ambassador Bridge, the RiverWalk is perfect for exploring via bike or foot.  

5. The Charles H. Wright Museum of African American History

Ok history buffs, this one’s for you. Opened in 1997, the Charles H. Wright Museum of African American History prides itself as “the world’s largest institution dedicated to the African American experience.” The Wright Museum houses more than 35,000 artifacts and is home to the Blanche Coggin Underground Railroad Collection, the Harriet Tubman Museum Collection, and the Sheffield Collection, a repository of documents of the labor movement in Detroit. 

If you’ll be at ASAE Annual this year, we’d love to see you! For more information about MemberClicks’ involvement in ASAE Annual, click here.

Topics: association leadership, ASAE, Small Staff Chatter

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