Many associations have the same story. They start off small, using a simple spreadsheet to manage their organization’s membership. But then their organization grows, and suddenly, that spreadsheet isn’t quite cutting it anymore.
For that reason, many organizations turn to association management systems, or AMS solutions, for short. What is an AMS, you ask? Well, it’s a technology solution designed to help you manage your association’s membership. But the better question to ask is this: What are the benefits of using an AMS in place of a membership spreadsheet?
Allow us to explain…
Benefit #1: Ability to automate
If you’re using a membership spreadsheet, you’re likely doing everything by hand. But the beauty of an AMS is that it can automate several processes for you. For example, the dues renewal process. Rather than you having to go into your spreadsheet and see whose membership is about to expire (and THEN email those members individually), an AMS can take care of all that for you. It can keep track of when memberships are about to expire and send out automated (and personalized!) dues reminder emails - without you having to do anything!
Benefit #2: Increased security
You have a lot of information about your members - and they’re trusting you with that information (especially their payment information, phone numbers, home addresses, etc.). So how can you ensure that data is safe?
Simple. An AMS.
A cloud-based, password-protected AMS solution is MUCH more secure than a basic membership spreadsheet. And with data breaches becoming more and more common, this is something your members will find comfort in hearing.
Benefit #3: One comprehensive system
If you’re using a spreadsheet, you’re likely relying on other tools to help you manage your organization’s membership. For example, you may be using an event registration platform, a payment processor, an email marketing solution and more - all in addition to your membership spreadsheet. That’s a lot to keep track of.
An AMS, on the flip side, consolidates all of that. It allows you to manage dues renewals, event registrations, payment processing and more, all within one intuitive solution.
Now those are just a few of the MANY benefits of using an AMS. Want to know more? Check out our free guide, Eliminating the Pain of Membership Spreadsheets, below!