Member engagement is important but who has the time?
While chunks of time may be hard to come by, finding minutes in your day for “micro-engagement activities” can be all you need to stay connected to your members.
The keys to successful “micro-engagement” are research/planning and activity. This post will show you how organization and compiling the member information/research you need for personalized attention will allow you to effectively engage your members in your limited time.
In the next installment, we’ll provide you with ideas on how to engage members once you’ve compiled the necessary information.
Effective engagement is personalized. Research allows you to make connections when you have very little time.
The first step to using a few minutes a day for engagement activities is recognizing when you have some. Most of us are so busy we don’t notice the power of a handful of minutes before our next meeting, event or commute. If you have a few minutes you can:
Whether you include it as a field on your members’ online profiles, as a post in your private online community or through your social media profiles, encourage your members to share their social networks and blogs. Asking for these takes minutes but it keeps you connected to them outside of your community.
While ideally you want all of the connecting to go on within your community, your members do exist outside of it. You should too.
Run a Report
Know who your most loyal supporters are and who never comes to an event. Then check how many people fall in the middle. Pulling these numbers gives your association a better view of the membership landscape.
Brainstorm Onboarding Ideas
Onboarding has a lasting effect on membership. It’s the first touch you have with members and can be very meaningful. Look for ways to make them feel welcome. Ensure they have things to do and know how to do them. Make a list of what you need to accomplish this.
Make a List of Membership Tips
Brainstorm tips on how to get the most of membership. Use these later for blog posts, video topics, emails, newsletter entries, etc.
After you’ve used your minutes for research and brainstorming, make sure your hard work is not lost. Create an engagement file in the Cloud so that you have access to it at all times from any device. This will help you continue your work no matter where you are and will ensure you always have the information you need at your fingertips.