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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Engaging Your Members in Minutes Per Day

Posted by Callie Walker

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Member engagement is crucial, but hey, who has the time?!

While chunks of time might be hard to come by, finding a few minutes in your day for “micro-engagement activities” can sometimes be all you need.

If you’re trying to bump up engagement and have a few extra minutes to spare, why not...

Take a picture and post it

Posts with images generate more social media likes and shares than posts without. That said, use photography to your organization’s advantage. Take a look around you. What are some things you can snap a few quick pictures of? Post them on social media and add some engaging captions. For example, if three people walk into the office all wearing the same shade of green, take a quick picture and say, “Turns out, it actually IS easy being green!” Little things like this will make your organization seem more “human.”

Create a fun, member survey

Surveys are a quick and easy way to engage your organization’s membership. And not only that, but they’re a great way to collect member insights. Keep in mind that your surveys don’t necessarily have to be industry-related. Sure, those are beneficial and definitely worth doing, but don’t be afraid to throw out a fun one from time to time. Sometimes getting your members to engage with you is more important than staying on-topic.

Ask an open-ended question

Don’t have time to put together a short survey? Try posting a one-off question on social media instead. Again, this doesn’t have to be anything industry-related. It can be something as simple as, “Super Bowl Champs: Broncos or Panthers? GO!” Or, if you’d like to tie it back to your specific organization, try something along the lines of, “We’re planning our next event! What type of get-together would you like to see?” This is a quick and easy way to get people talking.

Seed questions in your online social community

Sometimes, people want to participate, but they don’t want to be the first/only one. To make them feel more at ease, try posting seed questions throughout your online social community. Not only is this a good way to get your social community up and running, but it shows people that you’re actually invested in your particular organization.

While you can’t build an engagement plan on bursts of micro-engagement alone, these tactics are definitely a good place to start. Want more tips for engaging your organization’s membership? Check out our free Member Engagement Guide below!

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Topics: association management, association leadership, member engagement, Association Views

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