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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Event Planning: Expectations Vs. Reality

Posted by Callie Walker


According to reality TV, event planning is HOT - so fun, so glamorous!

...but is it? If you’ve ever taken on that role yourself, you’re likely to think ‘no.’ In fact, your event planning experience might have been a little bit more like this...


Expectation: Of course I’m going to stick to my budget. I’m financially savvy and organized.

Reality: It costs HOW much to print invitations?! BRB I’ll DIY...

Selecting a theme...

Expectation: This is going to be so much fun! I love themed parties! Plus I’m great at making decisions.

Reality: A western theme! No, 80s. No, western. Western 80s? Are themed parties even still cool? Ugh, I don’t care. You guys decide.

Utilizing technology…

Expectation: All we need is a projector and a few microphones. How hard can it be?

Reality: ...what’s an ethernet?

Ordering food…

Expectation: Surely three meat and cheese plates will be enough. How much can 150 people eat?

Reality: Savages. Just savages!


The day of...

Expectation: I’m going to be SO calm the day of this event. We’ve been planning it for months. What could go wrong?


Ok, ok. So planning an event isn’t that bad. In fact with enough preparation and of course a lot of teamwork, it can actually be a breeze!

Still not convinced? Check out our guide, 8 Simple Steps to Event Planning Success, below!

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Topics: association management, association leadership, event planning, Small Staff Chatter

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