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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Exploring Association Innovation: New Study

Posted by Callie Walker

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“Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations.

That said, it can be done! In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

Want to see how other associations are taking on innovation? Want to learn how they got started and what challenges they faced? If so, this report is for you.

In fact, right off the bat we learned…

  • For there to be association-wide innovation, the CEO has to be on board with innovation minimally. More likely, the CEO has to be an enthusiastic driver of innovation.
  • Very few organizations have pure goals written just for innovation. Those that do are typically large organizations that have VPs of innovation. (Note: Innovation goals are different than strategic goals.)
  • Time and resources are the number one challenge preventing associations from moving forward on all of the great innovative ideas they have.
  • Many associations want to innovate, but they want to do it with no staff additions. (This clearly poses a problem.)

Do any of these bullet points sound familiar? Are you experiencing any of these challenges? If so, see how other associations handled them in the 2016 Association Innovation Research Report.

At the end of the day, innovation is all about keeping your association attractive to existing and potential members. Need help with recruitment, engagement, and retention? Check out our Ultimate Guide to Membership Management below! (Note: It’s FREE!)

The Ultimate Guide to Membership Management

Topics: association management, association leadership, Small Staff Chatter

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