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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Exploring Association Innovation: New Study

Posted by Callie Walker

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“Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations.

That said, it can be done! In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

Want to see how other associations are taking on innovation? Want to learn how they got started and what challenges they faced? If so, this report is for you.

In fact, right off the bat we learned…

  • For there to be association-wide innovation, the CEO has to be on board with innovation minimally. More likely, the CEO has to be an enthusiastic driver of innovation.
  • Very few organizations have pure goals written just for innovation. Those that do are typically large organizations that have VPs of innovation. (Note: Innovation goals are different than strategic goals.)
  • Time and resources are the number one challenge preventing associations from moving forward on all of the great innovative ideas they have.
  • Many associations want to innovate, but they want to do it with no staff additions. (This clearly poses a problem.)

Do any of these bullet points sound familiar? Are you experiencing any of these challenges? If so, see how other associations handled them in the 2016 Association Innovation Research Report.

At the end of the day, innovation is all about keeping your association attractive to existing and potential members. Need help with recruitment, engagement, and retention? Check out our Ultimate Guide to Membership Management below! (Note: It’s FREE!)

The Ultimate Guide to Membership Management

Topics: association management, association leadership, Small Staff Chatter

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