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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Facebook’s Workplace: A New Way to Connect?

Posted by Callie Walker

Facebooks_Workplace.jpg

Raise your hand if you use Facebook at work? (Yes, to check out cat videos, funny memes, what your friends and family are up to, etc.) If I had to guess, I’d say all hands went up.

But now, Facebook has a new tool designed to help you do actual work. The tool is called Workplace and it’s designed to make business communication easier.

Here are a few things to know about Facebook’s Workplace:

  • It’s completely separate from your personal account. There are no ads (yay!) and you can’t see your friends’ accounts and/or statuses - because it’s a separate platform, entirely.
  • That said, even though Facebook’s Workplace is completely separate from your personal account, it resembles your personal account. It has a news feed, live video, group chats, etc. But the people in your news feed (your “friends,” so to speak) are your coworkers.
  • Because Facebook’s Workplace resembles your personal account, it’s thought to be fairly easy to use. Remember, Facebook has 1.7 billion users, so if you’re familiar with how to use Facebook, you’ll pick up on Facebook’s Workplace in no time.
  • Facebook’s Workplace is actually pretty affordable. For companies/organizations with 1 - 1,000 active users, the platform costs $3 per user per month. (By comparison, Slack, another group messaging service, costs $6.67 per user per month.)

So the real question then becomes should your organization try out Facebook’s Workplace? Well, it depends on your staff size (to an extent) and your current internal communications process. If you have a staff of only 1 - 5 people, then you probably don’t need Facebook’s Workplace. But if you have a staff of 20 - 30 people and you’re currently relying on email (which is becoming overwhelming/inefficient), then it might be worth a shot.

Now one more note: If you’re concerned about how “new” Facebook’s Workplace is, consider this: Even though it’s fairly new to the public, Facebook employees have been using it as a method of internal communications for nearly as long as the company has been around. So if it’s good enough for Facebook, it should be good enough for you!

If you’re shaking your head, thinking “I’m just trying to figure out how my organization can use regular Facebook,” let us help. Check out our Small-Staff Guide to Social Media below. It’s filled with tips and guidelines for using Facebook, Twitter, LinkedIn and more!

The Small-Staff Guide to Social Media

Topics: association management, association leadership, Small Staff Chatter

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