These days, it’s all about eye-popping visuals. In social media, in search engines, on standard media and in real life- a great image is going to be what really sticks with your members. How can your association take the visuals up a notch to really engage?
First, though, a word of encouragement: don’t feel overwhelmed with the need to suddenly produce your own video, take a zillion pictures, and redesign all of your Power Point slides. You don’t have to do all of this immediately, and you don’t have to use all original content. Subscribing to a stock photo or video service can save you a lot of time and sanity!
1. Pictures on your blog
Do you use pictures on your blog? If not, you should! Your blog is a great place to showcase association events, members, and personality and culture. A great image will also lead people to click on your content when they see it posted on social media. Remember that most links have “previews” with them that show a thumbnail version of your photo.
2. Video, video, video
Most operating systems offer pretty simple to use movie editing software bundled in. iMovie and Windows Movie Maker, for example, are pretty standard on most computers. If you’ve never played around with them, try it! Take a little time on your lunch break and click around, maybe watch an instructional YouTube video or two. It may be easier than you think to make a quick little video, and it’s definitely something that can set you apart.
3. Eye-catching signage at events
You know the usual rules of thumb for signs: great color, clear message, memorable. But how about some creativity? Think outside the box when it comes to event signs. They really can be a source of entertainment and engagement at live events, particularly if it's something that will be in the background of a great "selfie."
4. Amazing presentation slides
We’ve all sat through boring Power Point presentations. Don’t be that guy. If you can’t figure out a way to jazz up your presentations, use a tool like Prezi and at least make them fun to look at. Head on over to Slideshare.com and check out some of the best presentations on that page. What works and what little tricks could you use in your presentations?
5. Social Media Image Savvy
Facebook, Twitter, Google+, Pinterest, YouTube… they’re all social media platforms that give a lot of weight to images. Most platforms have very prominent cover photos and offer albums to show off images and “tag” people. Use that capability to reach members personally, and allow them to fondly remember your events.
Images are a great way to engage your members, but that’s not the only way! Download our free guide to member engagement by clicking below!