<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

Continue Reading...

From GSAE: Creating Member Services That Add Value

Posted by Callie Walker

Services_That_Add_Value.jpg

The Georgia Society of Association Executives (GSAE) recently shared a video regarding member services that add value. The video features Cindy Meehan, CAE, Deputy Director of Member Relations for Emergency Nurses Association, and Brenda Orffer, Director of Member Services for the Washington Health Care Association.

Spoiler alert: This video is GOOD. It’s filled with all kinds of valuable insights regarding how to craft the best membership offerings.

I encourage you to watch the whole video here (it’s only three minutes), but below are just a few key takeaways:

In order to create member services that add value...

  • Identify specific groups within your membership - Find out if they have specific needs, and if so, how you can address those needs.
  • Use members’ skills - All of your members have unique skill sets. Consider using those skill sets to benefit other members. (The video has a really great example of this.)
  • Try new things - Don’t be afraid to explore new platforms/offerings. You might be surprised at what sticks.
  • Stay in touch - Being in communication with your members will give you a clear picture of what they want out of your organization.
  • Make it personal - Being in direct contact with your members will also add a personal touch. It will give them a specific person at your association who they can get to know.

At the end of the day, you want to provide your members with services they can’t get anywhere else (aka value). This is what’s going to help with your membership retention rates.

Want more tips for boosting membership retention rates? Check out our free Guide, 8 Steps to Solid Member Retention, below!

8 Steps to Solid Member Retention

Topics: association management, association leadership, member engagement, membership management, Small Staff Chatter

Subscribe Now to Receive MC Talks in Your Inbox

Guide to member retention

Follow Us