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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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From “Hi” to Apply: How to Recruit Top Talent to Your Nonprofit Organization

Posted by Callie Walker

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Finding top talent can be a challenge for any company, but it can be especially problematic in the nonprofit sector. After all, nonprofit organizations have to compete with companies that have loads and loads of money - money that’s being put towards salaries, benefits, and other attractive incentives.

But if you’re a nonprofit organization, don’t sell yourself short. You’ve got a LOT going for you and you can still recruit top talent. Here’s how:

1. Tap into your social networks

If you think social media is only good for sharing inspirational quotes and cat videos, you’re missing out on a huge opportunity to recruit top talent. Facebook, Twitter, and LinkedIn are all GREAT platforms for promoting your open opportunities. Plus, social media channels are a great way to showcase your organization’s mission, which can help hook like-minded candidates.

Tip: When using social media (particularly Twitter) to recruit nonprofit talent, it’s crucial to incorporate job search-related hashtags. According to Social Media Week, some of the most popular job search-related hashtags are:

  • #JobOpening
  • #Job
  • #JobSearch
  • #JobHunt
  • #JobListing

2. Look beyond your traditional talent pool

According to a recent LinkedIn report, more than 736,000 professionals have moved into the nonprofit sector during the last two years. They’ve come from all areas, but mostly retail, marketing/advertising, information technology, and government administration.

So what does that mean for your nonprofit organization? Well, if historically you’ve only recruited people with nonprofit experience, it might be time to consider another sector. Skill sets like project management, marketing, and public relations are valuable in all industries, so don’t rule out those nontraditional sources.

3. Market your whole compensation package (beyond salary)

Sure, money is important, but it’s not the only thing top talent wants. They also want a flexible work environment, a good work/life balance, opportunities for growth and development, etc. So when promoting your job opportunity online and in person, be sure to mention those other important benefits and selling points. Let candidates know what separates your organization from others and why they should want to work there.

What other tips do you have for recruiting top talent? Let us know in the comments below!

Topics: association management, association leadership, Small Staff Chatter

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