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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

Posted by Callie Walker

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Last week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology.

In fact, association professionals actually have a leg up when it comes to inbound marketing. They already have the expertise that people are actively looking for, so they can use that expertise to attract people and convert them into members. (Brilliant!)

If you missed our session (or just want a few extra notes), check out our complete PowerPoint deck from MMCC 2016 below!

Now this is just an overview of how to get started with the inbound marketing methodology. For a complete deep-dive, check out our Beginner’s Guide to Inbound Marketing for Associations below!

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Topics: association management, association leadership, member engagement, member retention, Small Staff Chatter

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