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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

Posted by Callie Walker

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Last week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology.

In fact, association professionals actually have a leg up when it comes to inbound marketing. They already have the expertise that people are actively looking for, so they can use that expertise to attract people and convert them into members. (Brilliant!)

If you missed our session (or just want a few extra notes), check out our complete PowerPoint deck from MMCC 2016 below!

Now this is just an overview of how to get started with the inbound marketing methodology. For a complete deep-dive, check out our Beginner’s Guide to Inbound Marketing for Associations below!

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Topics: association management, association leadership, member engagement, member retention, Small Staff Chatter

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