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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Get Your Association’s Office Ready for Engagement

Posted by Sarah Hill

Many small staff associations don’t have offices. There are a lot of advantages to sharing a space or working from home, but there are some major perks to having a brick and mortar office too. If you’re lucky enough to have an address that’s not your home or PO box, here are some tips to spruce up your office to get those members engaging for the new year.

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Make it as personal as you can

You, your members, and your association all have a personality. When you decorate your office, speak to that vibe. Don’t think that it all has to be fun and free, either. If your association is more formal and buttoned up, don’t pretend to be Google with pinball machines and a keg. But if your association skews a little younger and more casual, decorate accordingly. A good barometer is the mood of your most successful events. What made members want to hang out?

Celebrate achievements

This one is pretty simple: hang awards, recognize members, put up pictures of great events.

Be comfortable and welcoming

Even if your association is more suited to a traditional business office setting, be sure that your office is comfortable. This usually comes down to seemingly obvious things like the right number of chairs and the temperature at which your thermostat is set. Make sure your address is obvious and that your association is listed on all appropriate elevator signs so that your members and guests can find you. Stock up on supplies so they’re handy, make sure that bathrooms and water fountains are accessible.

Have a little fun

Remember that your office is YOUR space! Customize it, and have a little fun. Your members and staff should both be happy to come to your office and hang out for a little while. Meetings should be comfortable and not something to dread in a boring conference room. That could mean some art or even little table toys (which, despite seeming contrary, actually helps adults focus!)

When you have a welcoming office your members will want to hang out, interact, and engage. That’s nothing but great news for your association!

For more tips and tricks on how to encourage member engagement, download our free guide by clicking below.

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Topics: association management, small staff association, Small Staff Chatter

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