If you’ve read our blog before, you’ve likely heard us talk about the importance of inbound marketing. But you’re an association professional, not a marketing guru. So why should you care?
Well, as an association professional, you have the expertise that people are actively looking for. So why not use that expertise to attract more people and convert them into members?
Now don’t freak out. Inbound marketing is actually a lot easier than it seems. See for yourself in our step-by-step SlideShare below!
Now this is just a brief overview of the inbound marketing methodology. If you’re looking to dive deep into the process, check out our beginner’s guide to inbound marketing for associations below!