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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Growing Your Organization’s Membership: Inbound Marketing [SlideShare]

Posted by Callie Walker

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If you’ve read our blog before, you’ve likely heard us talk about the importance of inbound marketing. But you’re an association professional, not a marketing guru. So why should you care?

Well, as an association professional, you have the expertise that people are actively looking for. So why not use that expertise to attract more people and convert them into members?

Now don’t freak out. Inbound marketing is actually a lot easier than it seems. See for yourself in our step-by-step SlideShare below!

Now this is just a brief overview of the inbound marketing methodology. If you’re looking to dive deep into the process, check out our beginner’s guide to inbound marketing for associations below!

inbound-marketing-guide

Topics: association management, association leadership, Small Staff Chatter

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