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7 Elements Your Member Landing Page NEEDS

7 Elements Your Member Landing Page NEEDS

When a member logs into your website, what do they see? Do you know off the top of your head?

While this page may not seem like a big deal to you (it’s your benefits that matter, right?), it’s actually a HUGE deal for your members - because this is how they access all of those benefits. So if your member landing page isn’t inviting and intuitive, engagement is likely to go down.

That said, what elements does your member landing page need?

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Growing Your Small Staff: 4 Tips for Hiring Smart

Posted by Callie Walker

No matter what type of organization you have, it’s important to have quality employees to keep things running. But finding the right employees can be taxing and more difficult than you think.

We totally understand. That’s why we’ve put together these four tips for hiring smart. Check them out!

1. Define your needs. 

In order to find strong candidates, you’ll need to write a thorough job description for the position you’re trying to fill. Include day-to-day tasks, how the role fits into your organization’s overall mission, and any necessary skills you’re looking for, such as Excel or QuickBooks.

You’ll want to be as transparent as possible here. If you’re a small-staff organization and your employees wear multiple hats, let your candidates know this up front. The last thing you want is for a new hire to start and then feel like they’ve fallen victim to a classic bait-and-switch.

2. Interview thoroughly.

In order to land on the right candidate, you may need to conduct two or three rounds of interviews – and if that’s the case, that’s totally fine. In your first round of interviews, focus primarily on background and skill sets. Then in your second (and third, if necessary) round of interviews, focus more on personality and how your candidates can really add value to your organization.

Feel free to bring in multiple interviewers as well. The more people who can agree on one candidate, the better.

3. Impress your candidate.

Remember, recruitment is a two-way street, and odds are, your organization isn’t the only one your candidates have their eye on. Take some time to really showcase your organization. Talk about your mission and what separates you from other companies. This is how you’ll land the best of the best.

4. Remember to onboard.

Hiring doesn’t stop once the contract is signed. Once you’ve found the right person, you’ll undoubtedly want to keep them. One of the best ways to do this is by following an official new hire onboarding process. Provide your new hires with a handbook explaining the ins and outs of your organization. Introduce them to everyone in your office and maybe even take them out for lunch. Remember, the more comfortable they feel, the more likely they are to stay.

What are your best tips for recruiting new hires? Let us know in the comments below!

Topics: association management, association leadership, small staff association, Small Staff Chatter

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