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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Guest Post: Bridging the Education-to-Employment Gap

Posted by Callie Walker

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The following blog post was written by Elizabeth Weaver Engel, M.A., CAE, CERO & Chief Strategist at Spark Consulting. It explains how associations are uniquely suited to bridging the growing education-to-employment gap. Check it out!

A crisis is brewing in the global education-to-employment system. Higher education is experiencing massive disruption. Americans currently hold over $1.23 trillion dollars in student debt. Public funding for education is decreasing at both the K-12 and post-secondary levels. Students and educators disagree about what a college education is supposed to accomplish, the value of a four-year degree, and whether or not college is properly preparing young people for the workforce.

At the same time, one-third of employers report struggling to find qualified workers. The Georgetown University Center for Education and the Workforce estimates that, by 2020, over 20 million jobs in the US will be unfilled because Americans lack the necessary preparation. Employers report a substantial skills gap, particularly among new hires, whether they are recent graduates and workers who are retraining for new careers. What those workers are missing is 21st century skills: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making, and the ability to apply knowledge.

In short, there is a significant and growing gap between education and employment.

In our recently released whitepaper, The Association Role in the New Education Paradigm, Shelly Alcorn (Alcorn Associates Management Consulting) and I review the substantial body of research on the changes occurring in both education and employment and argue that associations are uniquely suited to bridging the growing education-to-employment gap.

We believe that the association advantage includes:

  • Direct connection to and relationship with employers in our relative sectors
  • Experience with certification and credentialing, supplements or even alternatives to four-year degrees that are gaining popularity and respect
  • Speed and flexibility, at least in comparison to hidebound higher education
  • “Halo” effect of our nonprofit status in the marketplace versus the many shady for-profit providers
  • Experience with non-traditional students and educational settings

The whitepaper also features sidebars by Tracy Petrillo (EDUCAUSE) on competency-based education and Polly Siobahn Karpowicz on recent ASAE Foundation-funded, ASAE Research Committee-sponsored initiatives in this area, and case studies of four associations doing innovative work preparing their stakeholders for the future of employment.

Shelly and I also provide practical advice for associations that are ready to take an active role in reshaping education, the employment market, and lifetime learning for the professions and industries we serve.

Download your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL.

Topics: association management, association leadership, Small Staff Chatter

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