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Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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How to Build an Informative Calendar for Your Association’s Members

Posted by Krissy Conant

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Let’s be honest: We can all let our schedules get away from us. Whether it’s personal or professional, having a handle on your calendar should ultimately generate less stress in your life (and who doesn’t love that?). To help make it a little easier, we’ve split up the typical events for an association’s calendar into three categories to help you organize your key dates with ease!

1. Education

Examples: Webinars, Lunch and Learns, Conferences/Annual Meetings/Tradeshows

One of the main reasons that your members might be involved in your association is to gain additional industry knowledge. By clearly outlining these opportunities on your calendar, you’ll also be increasing your chances for a higher attendance rate! Make sure to include any CAE credits that these events can supply as many of your members will be on the lookout. In addition, don’t be afraid to highlight your educational events as networking occasions for your members. A good portion of your members may be looking to you to spell out these opportunities, so try and make it clear for them.

2. Operations

Examples: Board of Director Meeting, Member Deadlines, Town Hall Meeting

In order for your association to better function, we recommend including your operational events on your public calendar. While not everyone is going to need reminding, those members that need to be involved on an operational level will thank you for it! If you’re concerned about certain members crashing these specialized meetings, just make sure to include less information in the detail of your event and clearly state if it’s for a certain group only. The goal here is for your members to see some organizational effort from your staff and understand that you (as the association) are looking out for their best interest in maintaining a well-run group.

3. Culture

Examples: Anniversary, Retreats, Holiday Parties

Who doesn’t want to hear about the fun stuff? We recommend including key festive events on your calendar to show your members that you value the culture of your association. While not all your members will want to be involved, it’s important to include these events on your calendar so that your members can plan in advance (especially during the holiday season). We will note that you should be thoughtful about how many cultural events to include, as it can sometimes bog down your calendar and make it seem as if you’re not accomplishing any professional goals. The last thing you want to do is make your association seem like it’s not taking your member’s time seriously.

For each event, we urge you to provide a brief synopsis that provides enough details to answer the what, where, and when of your date. This additional information should hopefully alleviate some of the follow-up emails from members trying to dig into more detail about each event.

Looking to transform your organization’s website into a hub for online member engagement? We recommend you check out our membership website guide to provide your members with a richer website experience that will make them fall in love with your association all over again! Check it out here!

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Topics: association management, member engagement, membership management, Small Staff Chatter

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