Many organizations are just now starting to realize the full potential of webinars. But even though there’s SO much potential, there’s still one thing holding many associations back - the lack of a topic.
If your organization is among that mix, check out these tips for choosing a winning webinar topic!
When thinking about a topic for your organization’s next webinar, start by asking yourself the following questions:
- What do I hear my members asking about the most?
- What’s my organization’s number one value proposition? (Or in other words, what can we really speak to?)
- What would be a really fun topic to talk about for 30 - 60 minutes?
Now these questions may spark some ideas - or they may not. In the off chance that they don’t, try turning to the following resources:
- Your organization’s blog - Go through your blog and see which posts were the most popular. Could any of these be turned into a 30 - 60 minute webinar?
- Your organization’s social community - Scroll through some of the comments/questions and see if there are any overarching themes. Chances are, if one person has a question about something, other people do too.
- Your organization’s larger content pieces - Does your organization have any white papers or eBooks? If so, could any of these be transformed into a webinar? Remember, people like to consume content in different forms, so for people who don’t like long white papers or eBooks, a webinar could be a nice alternative.
- Recent industry news - Have there been any major changes or topics of discussion in your industry lately? Would it be beneficial to your members for your organization to speak to any of these? It’s something you may want to consider.
Are those webinar juices starting to flow? Hopefully so! But before landing on a final decision, run your topics through these three filters:
- Are you excited about hosting this? If you’re not excited about the topic at hand, chances are, your members won’t be either.
- What are the key takeaways from this topic? Webinars are all about providing value, so if you can’t come up with any key takeaways, you may want to reconsider the topic.
- If you were a member, would you want to attend this? Be honest with yourself. Think about your member personas. Would this topic resonate well with them?
If your topic made it through all three filters, run with it! If you’re excited about it, your members will be too!
Now selecting a topic is only the first step in hosting a webinar. There’s also planning, promoting, and executing. If you need help with any of these, check out our post, The Dos and Don’ts of Association Webinars.