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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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How to Engage Different Generations at Your Association

Posted by Callie Walker

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You might have heard that there are now four generations functioning within the workforce. Well, that means that there are now four (or soon to be four) generations of members within your association - all with different likes, dislikes, and personal preferences.

So how do you engage with all four generations, particularly when you’re a small-staff association with limited time and resources? We’ve got some tips:

Baby Boomers

Born: 1945 - 1960

How to engage with them:

  • Coordinate in-person meetings and events - Baby Boomers value face-to-face interaction more than any other generation. That said, make sure to provide them with several in-person meeting opportunities. They’re much more likely to attend those than they are virtual events (webinars, Twitter chats, etc.).
  • Continue publishing white papers, newsletters, and other print publications - We may be living in an age of “snackable” content, but your Baby Boomer members still want traditional, printed publications. To keep them happy and engaged, make sure to provide them with fresh, valuable content in those simple, traditional formats.  

Generation X

Born: 1961 - 1980

How to engage with them:

  • Provide them with opportunities to hang out and mingle - Gen X-ers don’t want their lives to revolve around work. They value a healthy work/life balance. That said, to get them to show up after hours, provide them with fun opportunities to get to know their peers (happy hours, dinners, family nights, etc.).
  • Keep processes efficient - Gen X-ers value productivity. They like getting things done - quickly! If you want them to engage with you, you MUST keep things simple - your meetings, your communications, your payment processes, etc.

Generation Y (AKA Millennials)

Born: 1981 - 1996

How to engage with them:

  • Create short, snackable content - Millennials are the ultimate multitaskers, so the shorter (and more scannable) you can make your association’s content, the better. Think blog posts, infographics, social media posts, etc.
  • Stay active on social media - Speaking of social media, this is one of the best ways to engage your Millennial members. Find out where your Millennial members are at (Facebook, Twitter, LinkedIn, etc.), then engage with them accordingly. (Not sure where your Millennial members are at? Ask! Talk to them at your next meeting or send them a quick survey.)

Generation Z

Born: 1996 - 2015

How to engage with them:

  • Take your tech game up a notch - Gen Z-ers do everything online - and we mean everything. That said, make sure your website and emails are mobile-friendly and that you’re staying active on social media.
  • Provide them with plenty of professional development opportunities - Gen Z-ers are looking to advance professionally - and that’s a great opportunity for your association to engage. Help your Gen Z members out by providing them with plenty of professional development opportunities (e.g. accreditations, certifications, mentoring programs, etc.).

Now this is just an overview of how to engage different generations at your association. For a full breakdown of tips and best practices, check out our free guide, How To Engage Different Generations at Your Association, below!

How to Engage Different Generations Guide

Topics: association management, member engagement, Association Views

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