How many of you know someone who dumped a bucket of ice water on their heads for charity? How many of you have dumped a bucket of ice water on your head? How many of you sat and watched the donations for ALS pour in and think, “Man, I wish I had thought of that.”
Even though some people may be missing the point and just dumping the ice and not writing the checks, most nonprofits are wishing they had that amazing reach and surge of donations.
It all has to do with those catchy, auto-play videos.
It’s hard to predict what will take off and go viral, but you can take some of the successes from the ice bucket challenge and pose them to your association. Here are a few ideas.
Videos automatically play. Take advantage of that.
Upload videos and when your members scroll past it will automatically play on Facebook without volume. When it’s someone preparing to dump ice on themselves, you kind of want to watch. Think of fun videos that may be eye-catching for your association. Those are the things you want to post on your news feeds.
Change your visuals often.
Change profile pictures, cover photos, and upload new visuals often. Pictures have staying power. They’re treated favorably in the Facebook algorithm and they’re super easy for your members to share. Don’t rely heavily on text posts. In fact, at least half of all of your posts should be visual. Maybe more than half!
Post regularly, but don’t flood feeds.
Find a pace that works for you and post regularly. Some signs of success are a steady increase in followers, engagement, and post clicks. You can find all of this information in your Facebook insights.
Have keyword-rich blog posts and websites.
When you’re writing a blog post or content for your website, think about what a potential member may be googling when looking for your organization. Those are the words you want to use often and naturally in your text! It boosts your SEO and lends a lot of legitimacy to your site.
Encourage your members to share.
Sometimes a simple encouragement in social media such as “share this!” or “RT if you agree!” is enough to boost exposure. Don’t be afraid to ask, and don’t be afraid to ask your members outright to share your association on their pages or recommend their friends and colleagues to like it, if they’re comfortable with that.
Chances are you won’t rake in millions of dollars, but every nonprofit has to start somewhere. Who knows where that next million dollar idea will hit?
Need some help using social media to get your message out? Check out our free guide.