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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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How to Host a Successful Twitter Chat

Posted by Callie Walker

One of my favorite tools in the social media toolbox is the ability to host and participate in Twitter Chats. Twitter Chats are real-time conversations that take place on Twitter using a specific hashtag. They typically involve a moderator who leads the discussion by posting questions and responding to a stream of answers.

The advantage to having a Twitter Chat is that your members can participate from home, from their office, while watching the kids, or while eating dinner – all without having to deal with any traffic. In other words, Twitter Chats are a lot more accessible than traditional, in-person meetings.

If you’re thinking of hosting a Twitter Chat, we highly recommend it. But before you do, here are a few tips:

Participate before you host 

To get a better understanding of how Twitter Chats work, we recommend participating in one before you decide to host. Take note of how the moderator engages with the community and responds to different questions. This will make you feel a lot more at ease when it comes to hosting your own.

Select a time and topic 

You may either decide that you want to run a one-time Twitter Chat or that you’d like to host one every week. Either way, it’s important to have a designated time and topic in place. This can be whatever you want, just make sure it’s something that’s appealing to your followers.

Choose a hashtag

Now that you have your topic figured out, it’s time to choose a hashtag. You want your hashtag to be something that’s short, simple, and above all, unique. It’s important to make it unique so that you don’t interfere with other conversations that may be taking place. (This is a big Twitter no-no.)

Write compelling questions

Once your have your topic nailed down, it’s important to come up with a few compelling questions to ask. You don’t have to follow these questions verbatim during the chat, but you definitely want to have a few ready to guide the conversation.

Promote your chat

Picking a time and topic are important, but you can’t forget to promote your chat. Let your regular Twitter followers know and promote it on your other social media channels. It’s also not a bad idea to let your coworkers know about the chat. That way, they can join in on the conversation and help spread the word.

Want more tips for engaging your members on social media? Check out our free social media guide below!

Social-Media-Guide

Topics: social media for associations, member engagement, Association Views

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