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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.

Here are a few thought starters:

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How to Stay Focused at Work During the Busy Holiday Season

Posted by Callie Walker

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Thanksgiving is next week. NEXT WEEK. Can you believe it? This year has flown by.

That said, you know as well as we do that the holidays can be, well, distracting. Not in a bad way - the holidays are fun! But sometimes it can be a challenge to actually get work done.

To help you stay focused and productive at the office, here are a few tips:

1. Get organized

First and foremost, you need to have a plan. Start by making a list of all the tasks that have to get done, and list them in order of importance. Now it’s really important to be realistic here. There may be a lot of things you WANT to get done (and maybe that’s a separate list), but focus on the have-to’s first.

And tip: If possible, try to avoid multitasking. Work on those tasks one at a time - from the top of the list to the bottom. Not only will this help you get more done, but you’ll feel better about your progress as well. (Three completed tasks feels better than five half-completed tasks.)

2. Plan ahead (for when the holiday distractions REALLY set in)

Even though Thanksgiving is next week, we’re still kind of in the “early stages” of the holidays. The closer we get to Christmas, Hanukkah, New Year’s Eve, etc., the crazier things tend to get. Plus, that’s typically when we get our antsiest. We’re ready for a few days off, to spend time with family and friends, to engage in some of our favorite traditions - all that good stuff.

Plan for that! You know December is going to be crazy, so if possible, try doubling up on projects now. Yes, that’s a huge pain and often a bit stressful, but you’ll thank yourself for it later down the road.

3. Keep work AT work

There’s a lot to do during the holiday season. Christmas shopping, party planning (and attending), baking - the list goes on and on. And often, knowing you have so much to do can be a distraction while you’re in the office.

To keep those distractions to a minimum, do your best to keep work AT work. Leave the time you have outside of the office to focus on those holiday to-dos. The more you can knock out outside of the office, the less you’ll have to worry about while in the office.

4. Embrace some holiday cheer

Sure, staying focused and productive is important, but give yourself some time to enjoy the holidays as well - even at work. Take a few minutes to mingle with your coworkers. Holiday doughnuts in the kitchen? Go enjoy some! The holidays are cheerful, so don’t try to cut that out completely.

If your brain is a little bit fried for the year (hey, we all go through that), and strategic planning for 2018 is taking a little bit longer than normal, allow us to help. Check out our Ultimate Guide to Membership Management below. It’s filled with best practices for membership recruitment, engagement, retention, and more - all which you can incorporate into your 2018 strategic plan!

The Ultimate Guide to Membership Management

Topics: association management, association leadership, membership management, Small Staff Chatter

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