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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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How to Use Facebook Live at Your Association

Posted by Callie Walker

How to Use Facebook Live at Your Association.jpg

It’s no secret that video is hot right now. Scroll through your Facebook news feed, and we bet a big portion of the posts you see are videos - most of them two minutes or less.

You know you need to be creating videos, but getting started with them is tough - especially if you’re a small-staff association with limited time, money, and technical expertise. The last thing you want is to put out a bunch of low-quality videos that reflect poorly on your association.

But here’s the thing: There’s a time and a place for everything, and not every video you create has to be a high-quality production. In fact, if you’re holding yourself to that “perfect” standard, you may never get started with video.

Repeat after us: Videos don’t HAVE to be perfect. It’s much more about the content of the video than it is the execution. A lot of the videos that go viral nowadays - they were filmed on someone’s phone. They may not be super high-quality, but the content is good, and that’s what matters most.

That said, it’s time to get started with video! Dip your foot in the water and see what works. If you’re just getting started with video, we recommend using Facebook Live. Mostly because:

  • If you have the Facebook app on your phone, you can create the video using just that - no extra equipment needed.
  • People don’t expect Facebook Live videos to be super high-quality. They’re live, after all! So it’s a good, fairly comfortable place to get started.

That said, here’s how to actually “go live” on Facebook:

  • Click on the “What’s on your mind?” tab at the top of your Facebook news feed
  • Click “Live Video”
  • Write an optional description for your broadcast/video
  • Click “Go Live”
  • Click “Finish” when you want to stop the broadcast

Yup, it really is that easy!

Now if you’re thinking, “I don’t necessarily want to ‘go live’ - I just want to have a video just to have,” consider this: Facebook Live videos can be saved. So people who don’t catch it live can still watch it after the fact and you can save it/upload it elsewhere - YouTube, your website, your blog, etc. Just think of Facebook as being a tool to create the video (in addition to being an outlet to disseminate it).

Now let’s say it’s not the execution of the video that’s holding you up, but the content. What should you even film?

Well to be honest, you can film just about anything! The possibilities for live video are endless. But to help you get started, here are a few ideas:

  • Do you have an upcoming meeting or event? Talk about packing tips or advice for first-timers.
  • Did new swag just come in? (T-shirts, mugs, bags, etc.) Video your staff opening up the boxes!
  • Are you in search of committee members/volunteers? Film a quick video stating why you need them/the impact they’ll have.
  • Did you just publish a new blog post or white paper? Let your members/followers know - via video - and give a little background on the topic.
  • Have any of your members/volunteers gone above and beyond? Record a quick video simply saying thank you!

Again, the possibilities here are endless. Just make sure whatever you film is of value/of interest to your members/followers.

Want more tips for marketing your association, whether it be through video or some other outlet? Check out our Small-Staff Guide to Association Marketing! It’s filled with best practices for website marketing, email marketing, social media marketing, and more! (And best of all, it’s free!)

The Small-Staff Guide to Association Marketing  How to spread the word about your association Download this guide

Topics: association management, member engagement, membership management, Small Staff Chatter

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