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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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How to Write a Press Release for Your Association

Posted by Callie Walker

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Press releases are an essential part of any public relations strategy. And it doesn’t matter if you work for a nonprofit or a Fortune 500 company - at some point, you’re going to need to write one. So below are a few tips to help you do just that...

1. The headline

The headline of your press release should be short, simple, and clearly-worded. This is no time to use vague or extraneous language.

Formatting tip: Make sure your headline is written in bold. You want it to stand out!

2. The body

Like the headline of your press release, the body should be clear and concise. Remember, press releases are meant for news, so state the facts and move on.

A few tips for writing the body...

  • Start with the date and city in which the press release originated. For example, ATLANTA - Jan. 19, 2016.
  • The first paragraph (one to two sentences) should sum up what the press release is about. The remainder of the release should then elaborate on that.
  • Avoid using long sentences and paragraphs. Strive for simplicity.
  • Keep your press release factual and focus on the five W’s: Who, what, when, why, and where.
  • Be sure to include a quote, ideally from the main individual involved in the subject matter of the release.

3. The boilerplate

The boilerplate is similar to an “about us” section. It should have more information about your organization: Who you are, what your mission is, what you’ve achieved, etc. It should also include a link back to your organization’s website.

Note: It’s fine to use the same boilerplate in every press release. In fact, it’s pretty standard. Just make sure to update that information over time.

4. Contact info

Now depending on your organization and the subject matter of your release, you may way to include media contact information at the end. That way, if a journalist or someone wants to cover your release, they know exactly who to contact and how.

Here’s an example of a press release we recently published:

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Have any other questions about writing a press release? Post them in the comments below! 

What is an AMS, exactly? Download our free guide and find out!

Topics: association management, association leadership, small staff association, Small Staff Chatter

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