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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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How to Write Great Association Content if You Hate Writing

Posted by Christina R. Green


Your members want content. They may not realize it but it’s a need you can fill for them to make their lives easier and save them time. People pay big bucks (and membership dues) for time savers. Here’s how you can serve up great content even if you hate writing.

A word about content

Before I get into the how of creating content, you need to think about the what. Great content is in the eye of the demander. For instance, if you are a professional association that represents dentists, some of these dentists will create newsletters for their patients or have dental care articles on their websites. If you can plug their continual need for content, even occasionally, you have a loyal, dues-paying member. 

If you hate writing, try these tips: 

  • Find a style you like, then copy it. This could be bullet pointed copy or large images and small text; whatever works for you will probably be appealing to someone else.
  • Write like you speak. If people have problems with your tone, if it doesn’t sound right, you’ll lose your audience fast so read everything you write aloud before publishing. As long as you don’t speak like a street thug (and that still might work for a personal blog, by the way), there is no reason why you can’t write the way you speak. It can be very engaging. You can record yourself speaking about your blog topic and transcribe it if you have a hard time getting thoughts down on paper.
  • Use white space. Feel free to end your paragraph wherever you want to. It could be only a sentence long. Increased use of white space makes skimmers happy and let’s face it everyone’s a skimmer these days.
  • Get to the point. Don’t feel like you have to use big words, big sentences, or big descriptions. Simpler is better. Just get to the point.
  • Picture it. An image conveys feeling, tone, and attracts more readers.
  • Spend your time wisely. Here are the most important parts of what you’re creating- the image, the title, the first fifty words, and the way the text looks on the page. Your audience will decide whether they read it largely based on these things. Spend the bulk of your time there.


Ditch the writing

Yes, this article is aimed at making writing painless for non-writers, but if you absolutely can’t stand writing, there is nothing in the association book of rules that states you must write a blog post.

But the rule book does highly, highly suggest creating valuable content. This can take the form of a video series, podcasts, interview transcripts, comics, infographics, memes and/or inspiration image posts. The only things you need to ensure is that you post consistently, tag the content as required by good SEO practices (you can Google these since they changed in the time it took me to write this post), and it’s of value to your member audience.

Keep these things in mind and your content will be tops even if you swore to your high school English teacher you’d never write another essay again.

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Topics: small staff association, member engagement, Association Views

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