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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Increasing Millennial Engagement: The Why and How of Snackable Content

Posted by Callie Walker


Admit it, we all love snacks. They’re quick, easy, and satisfying, without being too over-the-top.

Well, Millennials like to consume content in much the same way – in very small bites. And while it’s fine to have some long content pieces here and there, if you really want to engage your Millennial members, short and sweet is the way to go. 

The Internet is buzzing with bite-sized content, so today, we’re going to dive into the many ways your organization can serve up some snackable content of its own. Take a look!

Blog posts

If you don’t have a blog, we highly recommend you get one! Millennials are much more likely to read a short and snappy blog post than they are to scroll through a lengthy web page. If you’re at a loss for topic ideas, no worries. Check out these 25 blog post ideas for small-staff associations.  


Infographics are the perfect way to condense information and convey your message quickly. Not to mention, people love to share them! Get the most out of your infographics by uploading them to your organization’s blog, website, and various social media channels.

Now don’t panic. You don’t have to be a graphic designer to make great infographics. With tools like Piktochart and Canva, you can easily create professional-looking infographics without having to be very techy. Take a look!

YouTube videos

Trust us, YouTube videos are HOT right now, and they work especially well for nonprofits. Think about it: They’re the perfect opportunity for you to tell your organization’s story visually, and people are much more likely to watch a two-minute video than they are to read through a long post. 

Social media posts

Social media posts are the epitome of snackable content. With quick, snappy messages, you can share quotes, stats, pictures, and more. And the best part? Social media is FREE! So hop on over to Facebook, Twitter, Pinterest, and Instagram and engage away!

Snackable content is just the beginning when it comes to engaging your Millennial members. For more tips on engaging the next generation now, download our free guide below!


Topics: association management, social media for associations, member engagement, Small Staff Chatter

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