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The MemberClicks Blog

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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[Infographic] How to Engage Different Generations at Your Association

Posted by Callie Walker

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Did you know there are now FOUR generations functioning within the workforce? That’s four generations of members you’ll soon (if not already) have to engage.

Do you know each generation’s likes and preferences? (They do vary!) If not, take a look at our infographic below!

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Want more tips for engaging different generations at your association? Check out our free guide below!

How to Engage Different Generations Guide

Topics: association management, member engagement, membership management, Association Views

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