<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

Membership Renewal Email Templates.jpg

Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

Continue Reading...

Is Groupon the Answer for Your Association?

Posted by Christina R. Green


The other day there was a discussion among chamber of commerce professionals in a Facebook group I belong to. The question was:

Is Groupon a Solution for Member Recruitment?

First, this is not a slam against Groupon (Living Social, Amazon Local, or whatever the latest discounter is out there).

Secondly, I realize this would be difficult for most associations to do anyway, because of the niche markets some of them serve. However, it is conceivable that some association could explore running a Groupon in a connected area rich with potential members.

But Groupon is not a solution for member organizations for two reasons.

The Groupon Effect

Groupon has made it very affordable for me to visit several local attractions. Every time I have the urge to visit one, I search Groupon.

If there’s a discount, I buy.

If there’s not, I wait.

I have been conditioned, because of the attraction’s frequent usage of discounts, to wait. You don’t want to condition your members, or future members, to wait for the discount.

What is Membership Worth?

The second problem with discounting membership, is that you devalue your offerings. Associations work very hard to show members value. If you discount right off the top, you are undercutting what you are worth in your members’ eyes. What members see is that you must have a large mark-up on membership to be able to discount it so aggressively. Don’t give them reason to ask what is this membership really worth?

Plus by their renewal time next year, you’re not only going to have to prove membership was valuable but that you are worth twice as much (because there won’t be a discount). That’s a lot to accomplish in 365 days.

If you announced today to your current, loyal members that you were increasing dues next year to double what they are currently paying, how many of them would stay? If your loyal, long-time members would leave when you double their dues, what would a relative newbie do?

A Better Solution

If you want to shake things up, and cast a wider net for potential members, offering a freemium web-only membership is a much better option for several reasons:

  • There’s less overhead and cost on setting up a limited free membership than discounting a full one.
  • You can create a velvet rope campaign that would entice freemium members to upgrade (software companies do this beautifully).
  • You don’t have to justify doubling your value in a year to cover the increase in member dues. A freemium membership will always be free and limited and a full-membership will always cost a member what it’s worth.

What do you think about deeply discounting membership? Is there ever a reason to do it? Maybe I’m wrong. You tell me.

New Call-to-action


Topics: association management, member retention, Association Views

Subscribe Now to Receive MC Talks in Your Inbox

Membership Retention Kit

Follow Us