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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Is Your Organization’s Newsletter Thriving or Just Surviving?

Posted by Callie Walker

Newsletters might seem archaic compared to some of the other platforms out there (think Facebook, Twitter, Instagram, etc.), but they’re still one of the best ways to communicate with you organization’s members. That being said, newsletters are also one of the most difficult types of emails to get right.

If your organization’s newsletter is surviving rather than actually thriving, check out these four tips to take it above and beyond:

Get personal

While your members may love you and want to hear from you, they probably don’t want to hear about you 100 percent of the time. Make your newsletter more personal by highlighting others every once in a while. For example, try profiling a volunteer who recently went above and beyond. Or better yet, try profiling one of your new members. This is a great way for members to get to know each other, and it really helps give that overall personal feel. 

Incorporate blog posts

If you already have a blog, there’s no need to create even more content for your organization’s newsletter. Chances are, not all of your members read your existing blog posts, so why not repurpose some of that already great content? Publish excerpts of your blog posts with links to the full articles. Not only is this a great way to make your newsletter meatier, but it’s also a great way to drive traffic back to your organization’s blog.

Focus on a clean, simple design

You may have some of the best copy in the world, but if it all seems cluttered, no one’s going to read it. To prevent that from happening, focus on putting together a clean, simple design. Make your newsletter easily scannable by incorporating bullet points, bold headlines, numbered lists, and most importantly, a lot of white space. White space helps alleviate the cluttered feel of newsletters and makes reading the text on a mobile device 100x easier.

Keep tweaking

At the end of the day, there is no secret for creating the perfect newsletter. Every organization is different, so always test what you do and make changes accordingly. Trust us, the more you tweak your newsletter, the better it will be!

Want more tips for making sure your newsletters and other emails get opened? Check out our free email marketing guide below!


Topics: association management, member engagement, Small Staff Chatter

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