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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Life Is #Instagood: Utilizing Instagram for Your Organization

Posted by Callie Walker

Life_is_Instagood

If you’re thinking about utilizing Instagram for your organization, we HIGHLY recommend it. Facebook and Twitter are pretty standard for nonprofits, but Instagram is good a way to take your social media presence above and beyond. 

To grasp it’s full potential, here are a few tips for utilizing Instagram for your organization:

Optimize your profile 

Like many social media platforms, Instagram provides you with several opportunities to optimize your organization’s profile. It’s important not to skimp on these sections because they really add to your organization’s credibility. That being said, be sure to include a nice branded photo, a short informative bio, and a link back to your organization’s website.

Use industry-related hashtags

Hashtags are a major part of Instagram. They expose your organization to an even larger audience and help people find you in mobile and desktop searches. And, unlike Twitter, you’re not limited by character count here, so you can afford to include a few tags.

Follow your followers back

This is just common courtesy. If and when your members start following you on Instagram, be sure to follow them back. They’ll feel more connected to your organization and be more inclined to like your posts down the road.

Balance fun images with professional ones

Yes, people want to see pictures of your organization’s meetings and board members, but don’t limit yourself to just these things. Instagram is meant to be fun, so take a little time to show off your organization’s true culture. Susan G. Komen does a great job of showing off its unique personality. Take a look:

Susan_G_Komen_Instagram

Crowdsource photos

The best thing about Instagram is how well it lends itself to crowdsourcing. If people are posting pictures of your big meeting or event, regram them! The same thing goes for your organization’s branded merchandise. If someone posts a picture of your new shirts or coffee mugs, share it! Not only is this a great way to generate online engagement, but it takes some of the added pressure off you to come up with original content.

Below is an example of how Starbucks regrams it’s customers photos:

Starbucks_Instagram

Note: This probably goes without saying, but if you’re going to share someone’s picture on your page, you need to always give them credit.

Want more tips for engaging your members through social media? Check out our free social media guide below!

Social-Media-Guide

Topics: social media for associations, member engagement, Association Views

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