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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Lights, Camera, Action: Using YouTube to Promote Your Organization’s Cause

Posted by Callie Walker

Using_YouTube

Did you know that YouTube has more than a billion users? Pretty impressive, huh? But even more impressive is the fact that the average mobile session on YouTube now lasts more than 40 minutes, a 50 percent increase from just last year.

Combine those stats with the fact that YouTube is free, and you’ve got yourself one heck of an engagement platform. Think about it: YouTube is the perfect opportunity for you to tell your organization’s story, and people are MUCH more likely to watch a video on Facebook than they are to read a long post or web page. 

To help you leverage the full potential of YouTube, we’ve put together a few tips for creating nonprofit videos. Take a look:

Be sincere

You don’t have to be a top-notch videographer to jump on the YouTube train. Trust us, when it comes to nonprofit videos, sincerity is MUCH more important than expertise. Sure, you still want your video to be professional, but it’s really more about establishing a one-on-one connection with people and talking about a cause that’s near and dear to your heart.

Share it on social

Creating a video is only half the battle. Once it’s done, you’ll want to share it far and wide. Share it on your blog, your website, and on your social media channels. And don’t forget about Pinterest! You can post videos there too. You should also include it in your organization’s newsletter and upload it to your online social communities as well.

Form a partnership

If you do a little exploring on YouTube, you’ll likely find that other organizations are working for the same cause as you. Why not reach out to them and see if they’d be interested in a collaboration? Hey, they may have a little more video expertise than you! At the very least, you should suggest promoting each other’s videos – it’s a great way to expand your organization’s reach among people who are already interested in your particular cause.

Want more tips for engaging your organization’s members? Download our free member engagement guide below!

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Topics: social media for associations, member engagement, Small Staff Chatter

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